Mountain Man Brewery - 1384 Words

Jeff Dickinson BUS 656 Case Write up #2 Mountain Man Brewing Company Problem Statement Mountain Man Lagers main customer is an older generation, blue-collar worker, which make up a larger percentage of the sales. In 2005 sales have dropped 2% relative to the prior fiscal year. The cause is from a stiffening competition, a market that is maturing and new products. All of these factors are stealing the customers from the Mountain Man Brewing Company (MMBC). The light beer market is starting to attract younger consumers and along with the female beer drinker. Chris Prangel, with some skepticism, thinks the light beer market is the answer to not losing anymore of the market share that MMBC has now, but he is worried because of his†¦show more content†¦The initial introduction of the light beer should be in restaurants and local bars limiting only to the West Virginia area. This will allow the product to catch on while a complete advertising campaign can be assembled and not cost Mountain Man lager any shelf space in the liquor stores. This would prove to the retai lers that there is a market for the light beer produced by MMBC. This would contain new and fresh advertising focused on the younger generation and female population. Expectations of Academic Integrity Unfortunately, over the last few years, I have occasionally discovered incidents where students violated standards of academic integrity – my standards, the College’s standards, and those of Colorado State University. When we engage in or accept such behavior, it demeans all of us and calls into question the integrity of your education. Therefore, all students in this class are being advised of precise standards as they relate to this class – and everyone is asked to verify their understanding of these standards. Statement of Academic Integrity (this document will be posted separately – and all students must agree to abide by it and sign it) I agree to abide by Colorado State University’s student policy regarding academic integrity. I especially affirm that in BUS 656, all cases and assignments I have submitted or will submit are my own work. I alsoShow MoreRelatedMountain Man Brewery1697 Words   |  7 PagesSituation†©Analysis†© A) Internal†©environment†© †© General†©characteristics:†© †© ï‚ § Mountain†©Man†©Lager†©is†©a†©family†©owned†©brewing†©company,†©and†©is†©known†©as†©West†© Virginia’s†©beer.†© ï‚ § Change†©of†©CEO,†©as†©the†©founder†©and†©president†©Oscar†©Prangel†©retires,†©leaving†©the†©company†© to†©his†©son†©Chris†©Prangel.†© ï‚ § Due†©to†©changes†©in†©beer†©drinker’s†©preferences,†©the†©company†©is†©experiencing†©a†©decline†©in†© sales†©for†©the†©first†©time†©in†©the†©company’s†©history.†© ï‚ § Mountain†©Man’s†©2005†©revenues†©are†©down†©by†©2%†©relative†©to†©the†©prior†©year,†©while†© Read MoreThe Mountain Man Brewery Company1057 Words   |  5 PagesThe Mountain Man Brewery Company was founded by the now retired President and owners Oscar Prangel, in 1925. Oscar formulated an old family recipe with flavorful hops and barley that developed to become what is now known as West Virginia’s beer. Time had progressed and Mountain Man Brewery had become a thriving business and a common beer of choice amongst the working class man s beer drinkers. In the 1960’s Mountain Man Brewery had established a well-respected brand throughout the Central RegionsRead MoreThe Mountain Man Brewery Company975 Words   |  4 PagesMountain Man Brewery Company was founded by the now retired President and owners Oscar Prangel, in 1925. Oscar formulated an old family recipe with flavorful hops and barley tha t developed to become what is now known as West Virginia’s beer. Time had progressed and Mountain Man Brewery had become a thriving business and a common beer of choice amongst the working class men beer drinkers. In the 1960’s Mountain Man Brewery had established a well-respected brand throughout the Central Regions, beginningRead MoreMountain Man Brewery Case1441 Words   |  6 Pages1) What is Mountain Man Brewing Company’s positioning relative to its competitors? Mountain Man Brewing Company brewed a beer called â€Å"Mountain Man Lager† beer. â€Å"Mountain Man Lager† held the top market position among lagers in West Virginia for almost 50 years. It was also known as â€Å"West Virginia’s Beer†. It was a legacy brew in the mature beer brewing business and had managed to maintain a respectable market position in most of the states where the beer was distributed. â€Å"Mountain Man Lager† wasRead MoreMountain Man Brewing Company Overview Essay897 Words   |  4 PagesIntroduction: Mountain Man Brewing Company demonstrates a history founded in 1925 by Guntar Prangel, a coal mineworker with a home-based brewery, and advertised mainly to additional mineworkers, Mountain Man lager highlights superiority elements, a unpleasant taste and shadowy tinting. Nowadays, Mountain Man Brewing is quiet a lone-product business. Mountain Man allocates its lager in numerous conditions external West Virginia, is a native marketplace frontrunner, and produces completed $50 millionRead MoreMountain Man Brewing Company Case Analysis1003 Words   |  5 Pagesï » ¿Katia Herrera Dr. Barksdale MK4900 June 23, 2014 Mountain Man Brewing Company Case Analysis Situation Analysis 1. Industry â€Å"The beer industry in the United States generates $75 Billion in annual sales.† (Abelli, 4) Light beer sales have increased at a compound annual rate of 4% over the previous six years. Traditional premium beer sales have also declined annually by the same percentage. The beer industry can be considered a monopoly since large national brewers maintain economiesRead MoreMountain Man Brewing Company1229 Words   |  5 PagesChris Prangel, a recent MBA graduate, has returned home to West Virginia to manage the marketing operations of the Mountain Man Beer Company. This is a family-owned business that he’s going to take a hand on in 5 years. Mountain Man brews just one beer which is Mountain Man Lager, also known as West Virginia s beer and popular among blue-collar workers. Mountain Man Lager is a beer known for its authenticity, quality and toughness. It had a distinctive bitter flavor, slightly higher than averageRead MoreDistinctive Products And Brand Equity1321 Words   |  6 PagesDistinctive Products and Brand Equity Guntar Prangel founded Mountain Man Brewing Company (MMBC) in 1925 with roots all the way from Bavaria. They distinctively use specialized hops and uncommon strains of barley to create a beer that has been described as â€Å"strong†, robust and flavorful. With revenues of $50 million in 2005, MMBC had sold 520,000 barrels of their larger to distributors in West Virginia, Illinois, Michigan, and Ohio. The brand mostly appealed to their core drinker segments thatRead MoreMountain Man Brewing Co.1359 Words   |  6 Pages------------------------------------------------- Case 2: Mountain Man Brewing Company Prepared for: Marketing 181 Date: February 9, 2011 ------------------------------------------------- Question 1: There are many factors that have enabled MMBC to create a strong brand. These include: taste, perceived quality, image, tradition, and authenticity. Taste is achieved through a selection of rare Bavarian hops and unusual strains of barley creating a defined Mountain Man quality. In addition, Mountain Man Lagers’ distinctivelyRead MoreThe Legacy of Mountain Man Brewing Firm585 Words   |  2 PagesMountain Man Brewing Firm was an autonomous, relations owned brewery that produced the Mountain Man Lager, a beer recognized for its authenticity, quality and toughness. It had a distinctive rancid taste, somewhat higher than average alcohol content and was believed a forceful working man’s beer. It was rated the â€Å"Best beer in West Virginia† for 8 straight years. It was additionally rated as the â€Å"Best beer in Indiana†, â€Å"America’s championship lager†, â€Å"Best recognized local beer† and the â€Å"West Virginia