Garbage Land On the Secret Trail of Trash

Question: Portray about the Garbage Land: On the Secret Trail of Trash. Answer: The book Garbage Land: On the Secret Trail of Trash (Royte, 2005) is a significant fascinating story, however marginally gross, of the considerable number of things that are discarded by us. It is exceptionally vivid just as clever the main issue being that it can on occasion be befuddling because of the realities which are an excessive number of and understandings of these which are excessively not many. The inquiry that Elizabeth Royte tries to answer is the place does the rubbish we toss, end up and do the things that we toss into the reuse receptacle very reused. This book isn't just for the hippie yet in addition for each one of those individuals who discard things in the rubbish. This is the extremely illuminating book on that part of our regular daily existence over which not many individuals put in much idea or need to consider in incredible detail, yet the way wherein Royte handles this matter of subject is diverting, and this book is a serious brisk perused by me. The data is introduced by her in a way which is non-critical and clear, and the treatment of the topic of the book is in a way which is generally interesting. The manner by which she genuinely surveys her own propensities which are trashy and her diversion which is self-censuring in nature makes it's more straightforward for everyone to investigate things which they themselves continue destroying each day. There are two stories which have been interlaced together in this book. The primary story includes the encounters of Royte herself, there are pictures of architects, laborers in sanitation and naturalists with who she chats with; she likewise depicts the reusing plants and landfills that she visits; the mission which has been taken by uniquely to however much as could be expected reuse; and the perceptions over this that she cleverly has. The logical piece of the book the second piece of the account, it is with respect to what is befalling the rubbish in America at a level which is factual in nature. Royte in this books gives the peruser a great deal of what before coming really to the point of what is straightaway. It is just towards the book's end where there is a segment which has cleverly called as Piling On' does she ask for getting progressively cognizant about the rubbish that we dispose of. She in this book brings up that an American averagely consistently tosses out the trash of 4.3 pounds which is around 1.6 pounds more noteworthy than what was being tossed out around thirty years back. In the book, Royte states that there is no need that is there of a superior method of disposing of the rubbish. What is important is to dispose of the thing totally either by guaranteeing that it remains in the framework by method of constant cycling or by guaranteeing that it isn't structured as it were. In the first place the book, the prelude is itself worth a read. Here she reveals the reality regarding how her speculation started concerning where the junk is going; it was on a kayak trip during Earth Day in New York City when she had gone with a portion of her companions who are associated with the Club Sierra. Imagining that the activity would be useful for paddling about and getting the trash that was there in Gowanus Canals which is in an area in Brooklyn, she was shocked by the measure of crude sewage and junk that she saw there. It was at that point just when she understood that she too was mindful incompletely for this in light of the fact that the muck's gushing from her Park Slope in the Brooklyn neighborhood additionally streams into the Gowanus Canals downhill. The path of Royte's own trash is trailed by her in the book, and she begins this with scrutinizing the city workers in her neighborhood. She at that point visits the exchange stations which are constantly situated in the areas of the city which are poor. The excursion proceeds in this book where she lets us follow the trash to the rustic towns which are blasted with destitution which permit the trash of others into their town for creating pay. There are different natural issues that are connected with trash. Notwithstanding, Royte centers around the issues identifying with ecological equity issues also. A large portion of the junk she clarifies winds up in the town of Pennsylvania which is the place the excursion prompts. She further clarifies that consistently there is around ten million ton of waste which is imported from the states that are neighboring, which is substantially more than that which is imported from some other state in the US. In spite of the fact that there is salary which is produced by this yet there is the cost which is paid by the individuals particularly the individuals who are living in the towns that are neighboring because of all the traffic of the trucks, property estimations that are corrupted, the odor and the downstream progression of the run-off. The book instructs about a subject which is as of now known to me. I was assuredly very mindful of the breaks in landfills, however I learnt in this book the natural effect this has is a lot more prominent because of the deficiency of innovation to have the option to ensure the groundwater and stream contamination. It has been composed by Royte in this book there is a wide affirmation of the reality, even by the EPA, which the best kind of landfill liner will likewise spill eventually, and this break will be a long time before the danger the waste it contains of corrupting the earth stops. I was aware of the way that methane has on the atmosphere a tremendous effect. Be that as it may, I was uninformed of the way that methane is what is smelt by us when we drive over any landfill territory. I likewise had never thought the effect that the traffic from the trucks has and that they are discharging carbon dioxide into nature. The assortment of electronic and materials which are unsafe are additionally researched by Royte. The new true to form is certifiably not an excellent one that she shares nor is her decision that we may feel that a great deal of things are there which we are reusing however we are not really reusing them. The title section which is the best in this book is Satan's Resin where she discusses plastic. It may as of now be known by nearly everybody that its absolutely impossible wherein plastic can be reused. There are higher changes of it getting being shaped into merchandise of plastic which are of lesser quality however is just postponing the inescapable procedure of it being dumped into the sea or landfills. In spite of the fact that it has been a long time since this book was distributed seven years back creation the measurements in the book somewhat excess and there may have been changes in different regions in the way in which they arrange and gather junk, this book anyway stays an awesome read. Royte's book from the begin to end has been a magnificent perused; it will be more obvious the idea of trash and waste disposal and the different impacts that it has on nature and this in spite of the book being excessively hauled out or being a uninteresting perused. Royte comes to her meaningful conclusion while keeping the peruser bound to the book. References Royte, E. (2005).Garbage land. New York: Little, Brown.

Open source software Essay Example | Topics and Well Written Essays - 750 words

Open source programming - Essay Example In the present business world which utilizes IT for its ideal and relentless working, a database is something which any association won't run without. Fast business needs has made database a flat out prerequisite. As their number increments, so is the opposition between them. These all merchants consistently consider new and inventive plans to win the market rivalry. One of these way has been to offer client an open source programming so that if the clients inclinations transforms they can make vital alterations This has offered ascend to a various programming arrangement suppliers or database designers. Does this, providing open source software,give a sign about fate of all database Vendors Do all database sellers will in the long run need to open up their source code or leave business This paper differs to this idea and will inspect barely any explanations behind it.Those who despite everything put stock in providing shut source programming will forever possess a greater portion of the market as they have been doing it in the past.In the ongoing past certain organizations have scanned for a more monetary database than to dish out a strong add up to Database biggies each time they thought of growing their business limits.There stepped in the open source database programming in light of the fact that altering it to the all-encompassing needs simply take little.As the volume of business is rising thus does the necessity of programming capabilities.Many organizations today resort to open source database yet just securing an open source doesn't ensure that whatever transforms you make to the database it will consistently work with artfulness. There might be cases of irretrievable information misfortune or decreased security. There will be nobody to produce assurance to that results. That is the reason, enterprises where there is a necessity of refreshing the product significantly with the exchange of their past essential information, they will consistently search for greater organizations doing this against protected terms. These guaranteed terms are impractical regardless of whether you have a total programming advancement wing in your office. Creating programming is a collective endeavor, yet altering the product with continuing existing information flawless is a genuine collective endeavor. Presently days there are such a large number of organizations selling open source databases however they are less favored upwards in size of business. So the open source will obviously keep in advertise and stay in rivalry with the pressed database programming however will always be unable to beat them. There is additionally a mental purpose for this that as somebody comes to towards the pinnacle his odds of falling are expanding. The highest point of the pinnacle is totally encircled by falls so in the wake of coming to approach to top nobody might want make a modest and dangerous stride yet will consistently go for an expensive yet guaranteed step. F or instance a bank could never utilize open source programming adjusted by its own association. There is a related online extraordinary article in which Lacy S (2006) has told about Herman's quest for database the executives keeping budgetin mind. His hunt took him a sudden way. He's spended a great deal of time assessing databases worked around the open-source programming that is dispersed and grown unreservedly over the Internet. Sony, as most huge organizations, has been preservationist with regards to open source. So now Herman and officials like him are the crown jewels in what's turning out to be a warmed round of database wars. On one side are the shielding champions - Oracle, IBM, and Microsoft - against a ragtag bundle of coders and some increasingly composed corporate endeavors, all going to advertise in various ways, however all attempting to bring down the Big Three utilizing the intensity of open source. This open source pattern is rising in database programming projects as well as in different fields as well. In such manner Valimaki (2005) states in his book - The ascent

Top 5 Bookish Mothers Day Gifts For The Book-Loving Mom

Top 5 Bookish Mother’s Day Gifts For The Book-Loving Mom Mother’s Day is fast approaching and so are the abundance of flowers and pink brimmed balloons declaring what we all know to be true: moms are amazing. If your mom is like mineâ€"or like meâ€"they love diving into a good book and enjoy being surrounded by all things literary. Here are the my top five bookish Mother’s Day gift options that every book-loving mom will enjoy! 1. Book of the Month Club This subscription box is one of my all-time favorite bookish Mothers Day gifts! I gifted it to my own mom for the past few years and have gifted it to myself from my own children! You can choose from three different gift options (3, 6, or 12-month subscriptions) and send to the recipient electronically, or even print the optional Book of the Month card to present your gift. Each month, subscribers select from five different releases and if they don’t want to select a book for the month in question, they can skip a month and their subscription month  rolls over.   Currently, they are running a promotion where new subscribers receive a new book with code YESPLZ! 2. DIY Book Art Simple and easy, select a quote from one of the recipient’s favorite novels and print and frame it for one of the most unique bookish Mothers Day gifts. Take it a step further and recreate the print to look like a genuine book page: author and page number surrounding the quote. I selected quotes from  East of Eden and had them enlarged as blueprints for less that three dollars at Office Depot before framing them with 2436 discounted frames from Michaels! 3. Litographs Don’t have time to create your own book art? No problem! Litographs takes excerpts or entirety of your favorite novels and recreates them as wearable art or stunning prints to display on your walls. Their options for print are impressive; ranging from essays to science fiction to epic poetry printed on totes, shirts, scarves, and wall art.   There is bound to be something for everyone. I was incredibly impressed with the quality of the Nancy Drew print I ordered for my mom, who recalled her own mom reading the series to her as a child. 4. Library Card Coasters Pair these fantastic library card coasters (available at Etsy shop TheTraveledLane)  with a bottle of wine this Mother’s Day! Featuring Jane Austen, F. Scott Fitzgerald, Harper Lee, and Lewis Carroll, these coasters will be a hit with any book lover. And be sure to check out TheTraveledLane shopss other items, as the coasters are available featuring a variety of authors and the shop is overflowing with giftable literary goodness! 5. Matching Eric Carle Clothing For the new mom or mom-to-be, grab these adorable matching Eric Carle Hungry Caterpillar wearable pieces, available at Out of Print. The shirts are available in adult, kid, and baby onesies so the entire family can get in on the bookish action! Hungry caterpillar not for you?   Dont worry!   The site offers a multitude of mom and child matching clothing such as Corduroy, Clifford, Goodnight Moon, and many more! What are your favorite bookish Mothers Day gifts? Check out even more recommendations here.   Sign up to The Goods to  receive emails about new products and promotions in the Book Riot Store.

Mountain Man Brewery - 1384 Words

Jeff Dickinson BUS 656 Case Write up #2 Mountain Man Brewing Company Problem Statement Mountain Man Lagers main customer is an older generation, blue-collar worker, which make up a larger percentage of the sales. In 2005 sales have dropped 2% relative to the prior fiscal year. The cause is from a stiffening competition, a market that is maturing and new products. All of these factors are stealing the customers from the Mountain Man Brewing Company (MMBC). The light beer market is starting to attract younger consumers and along with the female beer drinker. Chris Prangel, with some skepticism, thinks the light beer market is the answer to not losing anymore of the market share that MMBC has now, but he is worried because of his†¦show more content†¦The initial introduction of the light beer should be in restaurants and local bars limiting only to the West Virginia area. This will allow the product to catch on while a complete advertising campaign can be assembled and not cost Mountain Man lager any shelf space in the liquor stores. This would prove to the retai lers that there is a market for the light beer produced by MMBC. This would contain new and fresh advertising focused on the younger generation and female population. Expectations of Academic Integrity Unfortunately, over the last few years, I have occasionally discovered incidents where students violated standards of academic integrity – my standards, the College’s standards, and those of Colorado State University. When we engage in or accept such behavior, it demeans all of us and calls into question the integrity of your education. Therefore, all students in this class are being advised of precise standards as they relate to this class – and everyone is asked to verify their understanding of these standards. Statement of Academic Integrity (this document will be posted separately – and all students must agree to abide by it and sign it) I agree to abide by Colorado State University’s student policy regarding academic integrity. I especially affirm that in BUS 656, all cases and assignments I have submitted or will submit are my own work. I alsoShow MoreRelatedMountain Man Brewery1697 Words   |  7 PagesSituation†©Analysis†© A) Internal†©environment†© †© General†©characteristics:†© †© ï‚ § Mountain†©Man†©Lager†©is†©a†©family†©owned†©brewing†©company,†©and†©is†©known†©as†©West†© Virginia’s†©beer.†© ï‚ § Change†©of†©CEO,†©as†©the†©founder†©and†©president†©Oscar†©Prangel†©retires,†©leaving†©the†©company†© to†©his†©son†©Chris†©Prangel.†© ï‚ § Due†©to†©changes†©in†©beer†©drinker’s†©preferences,†©the†©company†©is†©experiencing†©a†©decline†©in†© sales†©for†©the†©first†©time†©in†©the†©company’s†©history.†© ï‚ § Mountain†©Man’s†©2005†©revenues†©are†©down†©by†©2%†©relative†©to†©the†©prior†©year,†©while†© Read MoreThe Mountain Man Brewery Company1057 Words   |  5 PagesThe Mountain Man Brewery Company was founded by the now retired President and owners Oscar Prangel, in 1925. Oscar formulated an old family recipe with flavorful hops and barley that developed to become what is now known as West Virginia’s beer. Time had progressed and Mountain Man Brewery had become a thriving business and a common beer of choice amongst the working class man s beer drinkers. In the 1960’s Mountain Man Brewery had established a well-respected brand throughout the Central RegionsRead MoreThe Mountain Man Brewery Company975 Words   |  4 PagesMountain Man Brewery Company was founded by the now retired President and owners Oscar Prangel, in 1925. Oscar formulated an old family recipe with flavorful hops and barley tha t developed to become what is now known as West Virginia’s beer. Time had progressed and Mountain Man Brewery had become a thriving business and a common beer of choice amongst the working class men beer drinkers. In the 1960’s Mountain Man Brewery had established a well-respected brand throughout the Central Regions, beginningRead MoreMountain Man Brewery Case1441 Words   |  6 Pages1) What is Mountain Man Brewing Company’s positioning relative to its competitors? Mountain Man Brewing Company brewed a beer called â€Å"Mountain Man Lager† beer. â€Å"Mountain Man Lager† held the top market position among lagers in West Virginia for almost 50 years. It was also known as â€Å"West Virginia’s Beer†. It was a legacy brew in the mature beer brewing business and had managed to maintain a respectable market position in most of the states where the beer was distributed. â€Å"Mountain Man Lager† wasRead MoreMountain Man Brewing Company Overview Essay897 Words   |  4 PagesIntroduction: Mountain Man Brewing Company demonstrates a history founded in 1925 by Guntar Prangel, a coal mineworker with a home-based brewery, and advertised mainly to additional mineworkers, Mountain Man lager highlights superiority elements, a unpleasant taste and shadowy tinting. Nowadays, Mountain Man Brewing is quiet a lone-product business. Mountain Man allocates its lager in numerous conditions external West Virginia, is a native marketplace frontrunner, and produces completed $50 millionRead MoreMountain Man Brewing Company Case Analysis1003 Words   |  5 Pagesï » ¿Katia Herrera Dr. Barksdale MK4900 June 23, 2014 Mountain Man Brewing Company Case Analysis Situation Analysis 1. Industry â€Å"The beer industry in the United States generates $75 Billion in annual sales.† (Abelli, 4) Light beer sales have increased at a compound annual rate of 4% over the previous six years. Traditional premium beer sales have also declined annually by the same percentage. The beer industry can be considered a monopoly since large national brewers maintain economiesRead MoreMountain Man Brewing Company1229 Words   |  5 PagesChris Prangel, a recent MBA graduate, has returned home to West Virginia to manage the marketing operations of the Mountain Man Beer Company. This is a family-owned business that he’s going to take a hand on in 5 years. Mountain Man brews just one beer which is Mountain Man Lager, also known as West Virginia s beer and popular among blue-collar workers. Mountain Man Lager is a beer known for its authenticity, quality and toughness. It had a distinctive bitter flavor, slightly higher than averageRead MoreDistinctive Products And Brand Equity1321 Words   |  6 PagesDistinctive Products and Brand Equity Guntar Prangel founded Mountain Man Brewing Company (MMBC) in 1925 with roots all the way from Bavaria. They distinctively use specialized hops and uncommon strains of barley to create a beer that has been described as â€Å"strong†, robust and flavorful. With revenues of $50 million in 2005, MMBC had sold 520,000 barrels of their larger to distributors in West Virginia, Illinois, Michigan, and Ohio. The brand mostly appealed to their core drinker segments thatRead MoreMountain Man Brewing Co.1359 Words   |  6 Pages------------------------------------------------- Case 2: Mountain Man Brewing Company Prepared for: Marketing 181 Date: February 9, 2011 ------------------------------------------------- Question 1: There are many factors that have enabled MMBC to create a strong brand. These include: taste, perceived quality, image, tradition, and authenticity. Taste is achieved through a selection of rare Bavarian hops and unusual strains of barley creating a defined Mountain Man quality. In addition, Mountain Man Lagers’ distinctivelyRead MoreThe Legacy of Mountain Man Brewing Firm585 Words   |  2 PagesMountain Man Brewing Firm was an autonomous, relations owned brewery that produced the Mountain Man Lager, a beer recognized for its authenticity, quality and toughness. It had a distinctive rancid taste, somewhat higher than average alcohol content and was believed a forceful working man’s beer. It was rated the â€Å"Best beer in West Virginia† for 8 straight years. It was additionally rated as the â€Å"Best beer in Indiana†, â€Å"America’s championship lager†, â€Å"Best recognized local beer† and the â€Å"West Virginia

What the Experts Are Not Saying About Point of View Essay Topics and How It impacts You

What the Experts Are Not Saying About Point of View Essay Topics and How It impacts You The effect of the fear has resulted in the debate over gun control laws. It was too late to modify the scenario. Although this is definitely the most visible disagreement, the factions differ on a variety of other vital questions too. Unfortunately, that isn't the situation. Accordingly, by having a compass you would find it possible to go back to camp after a day of hunting. My selection of words is regarded as as accurate as it can be. Nowadays, the news is perpetually full of crime and violence using guns. Therefore, it runs with good accuracy with no downtimes. With the development of the Gothic novel, for the first-time literature was perceived as limitless. Polyphemus, you've been conquered by the fantastic Odysseus! Therefore, it's impossible to be utterly impartial for even academic writings. You may check our totally free essay samples to have a picture. The unpleasant description begins with the issue of insomnia. I've chosen my study for description within this paper. As a consequence, you might conclude this type of narration provides the story a specific sort of immediacy or tension. The Importance of Point of View Essay Topics With stem cells, you're ready to control the things that they turn into. Stem cells have the capability to save many lives, and in some instances, safer. Adult stem cells are also referred to as somatic cells meaning they come from the body. Human stem cells might also be utilized to test new drugs. The fact we're ready to test out new drugs and have no harm on people allows a great deal of choices. The notion of taking a stem cell from a baby that hasn't been born yet, and place in somebody else to save their life appears to be morally wrong to some people. Eliminating guns, or even making it more troublesome to obtain them would decrease the quantity of lives lost because of a fire arm. The very first minutes of routine life make us bring an attitude to the range of events in our day-to-day routine. Frankly speaking, it is very challenging to define the flavor of the dust. The entire class of young ladies, whose bread is dependent upon their labour, are taught to feel that the absolute most abject poverty is preferable to domestic support. Exiting the home, the child starts to adhere to a trail along a river. You need to read the bit of narrative carefully so you may understand what you will need to analyze. Up in Arms About Point of View Essay Topics? That doesn't j ust incorporate the expenses of finding the labeling wrong. Labeling may also be confusing to consumers because sometimes they aren't portrayed the way the business intends them to. There are many reasons why labeling a genetically modified product is not recommended. We don't share any of your information to anybody. The boy should have patience being a cashier and has to learn to deal with his frustration. Women are murdered by guns every single day in america. Tips on the best way to write a productive college essay. What to Expect From Point of View Essay Topics? You can't be alive in that sort of city, because even if you're not yet born they all know what sort of person will be. After you are finished, be certain to have someone proofread your work. Be certain to take a look at this link-up if fresh suggestions for your classroom is on your Christmas wish list! Other men and women say that we're playing God. Ultimately, the reader can observe that Sylvia has soaked up a number of the events and would like to strive to have a number of the finer things. At the beginning of the story, Roger attempts to rob Mrs.. It assists in revealing the subject of the story because the narrator is just telling us what is happening and he didn't tell us what is happening the characters mind therefore we must guess it. The Upside to Point of View Essay Topics Most individuals have issues with writing. Be sure to select somebody who is supportive of your choice to come back to school, as well someone who has good writing abilities. Even if students take a particular course as they're really interested in the topic, this still doesn't signify they enjoy every facet of it. There are a lot of persuasive essay examples college students are able to make use of online. Reading example essays works the exact same way! If you require external support, contact Snappy Essay for expert essay writing help. Essays could be lightly modified for readability or to defend the anonymity of contributors, but we don't edit essay examples ahead of publication. Writing a college essay can arrive in various forms and styles based on your taste.

Battle of Salamis and Miltiades Free Essays

Miltiades biggest contribution was to the battle at Marathon which was considered a significant impact on the Persian wars. It was in the battle at Marathon where he showed both witt and skill against the Persian army. He was considered valuable to the athenians because of his former close relations with the Persian army, which meant he knew there tactics and there ways to which they fought in battle. We will write a custom essay sample on Battle of Salamis and Miltiades or any similar topic only for you Order Now The Athenians made Miltiades 10th Commander to which each day starting from commander one every commander would be given a chance to be in charge of the army. It was Miltiades who saw the fact that the Persian cavalary wasnt their as an advantage and to which could result in victory if the Athenian army attacked early. So Miltiades convinced Calimuchus the Polemarh to confront the Persian army and give him command. Miltiades battle tactics were both thoughtful and strategic as he used what he had learnt about the Persians against them with both ingenious and thoughful ideas. He made use of the terrain by placing his army on the top of the hill so that they had the higher ground and the best spot for when they made there way down hill so they were less tired and exhausted. It was said to be Miltiades who convinced the generals not to use their customary tactics of which hoplites (soldiers of greek cities) normally marched in an evenly distributed phanlanx of shields and spears. Miltiades was the one who had this great idea of attacking while the cavalary was not around. He knew that the Persians had there flanks set out that the strongest soldiers where in the middle of th e flank and the weakest on the outer flanks, so Miltiades devised this cunning plan to swap it around for his army. He made the strongest soldiers as the outer flanks and the weakest in the middle, so when it came to the fight the strongest soldiers could encirle the persian flanks and cause them distress and penick. His other contribution in the battle at Marathon tactics was the fact that he knew the Persians used arrow man. So miltiades had to think of a way to make it as if the Persian arrowman werent much help in inilation at all. This is the tactic i believe that sets him apart from every other commander; he made his army run into battle. as soon as miltiades army was in range of arrows he had them sprint and avoid the arrows, which this plan left the Persians dumbfounded. But as i write how genius he was i know that Munro points out that it was Miltiades who understood the Persian way of doing thins, it was Miltiades who understood his strengths and weaknesses, and Miltiades who proved to be the master of timing, waiting for just the right time to act. Miltiades was seen as the one to seize the best position and knew just when to take the offensive. But I see another person who was of even larger importance to the contribution of the Persian wars and his name is Themistocles. How to cite Battle of Salamis and Miltiades, Essay examples

Innocent Smoothies free essay sample

This report is aimed to examine and analyse the opportunities in the market for the ‘innocent’ brand. The research draws attention to . the report evaluates and concludes. it is recommended that . ii. Introduction Innocent Ltd. is a fresh business that has been exceptionally successful in creating wholesome and natural smoothies. The company has appeared in the Sunday Times for four consecutive years in the ‘Fast Track 100’, a list of the fastest growing privates companies in the UK. The company has aimed to place itself on the side of the consumer as supporting green issues and responsible business practices and this has evidently proved to be in favour with the company’s brand image which has resulted to its success. On the other hand, it has faced criticism from cynics who argue that the company’s ethical position is a facade as they have sold a 20% stake to Coca-Cola which led to thousands of dissatisfied and betrayed customers who previously supported the company’s initial brand values. We will write a custom essay sample on Innocent Smoothies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This has led to ‘White, Harte and Laine,’ a specialist in strategy and market development, who have conducted this report that will be researching and analysing the opportunities in the market for the ‘innocent brand’. This report will define what a ‘market driven organisation’ is and discuss how it compares to ‘innocent’ whilst addressing their customer relationships. It will also outline the trends in the macro environment by looking at the political, economical, social, technological, environmental and legal factors which created the opportunity for ‘innocent’ to initially build its firm position in the smoothie market. An analysis of the company’s main opportunities and threats over the next five years will be highlighted through a SWOT analysis. The report will additionally adapt Porters Five Forces analysis to the smoothie industry and finally, recommendations will be made about possible business strategies that ‘innocent’ could pursue in the next five years. iii. Main Body In an article by Bill Barrett, Uncles (2000) defines a market driven organisation as an organisation that has a thorough understanding of customers and potential customers, including their changing needs and wants. Uncles (2000) states that market-driven organisations continuously gather data in all environmental sectors – competitive, cultural, political, economic, technological, human resources, physical resources, and consumer. The market-driven concept is a managerial concept where close attention is given to business processes and activities. There must be an emphasis on an organisations ability to respond to environmental changes. All aspects of the organisation must be aware of and consider environmental changes and continuous process improvement is mandatory for a market-driven organization. Innocent’ has been described as a market driven organisation. Innocent’ is an ethical company whose initial idea was to produce its products from 100 per cent pure, fresh ingredients and no fruit concentrates. As defined by Uncles (2000), a market-driven organisation understands the customers, and potential customer wants and needs. In order for ‘Innocent’ to have c reated a market-driven organisation they had to put their customers first with the organisations objectives, goals and strategy. This is evident as their main aim is to take a social responsibility to the public and environment by producing 100 per cent natural products. It is established that ‘innocent’ promotes healthy eating and appeal to eco-friendly and health conscious consumers; therefore in order to put the wants and needs of these consumers into place, they had to come with strategies to uphold their brand name as well as delivering the desires if their consumers. Hodge, et al (1996) believes that by putting the customer first in an organization’s mission and goals, market driven organizations make providing value to the customer a top priority. Market-driven organisations also develop product strategies to deliver whole product solutions to customers and use strategic relationships to build synergy, create whole-product solutions, and gain support of stakeholders. ‘Innocent’ strategies put the interests of their health focused consumers at the heart of their organisation and gain support through various deeds such as: * Keeping all their ingredients natural. This strategy reinforces the initiative of the company only producing food that is healthy and good for their consumers. The fact that only natural products are used means that their product s has a positive health benefit minus the additives and therefore keeping the focus on the company’s brand name ‘innocent’ connatating purity. * The use of responsible ingredients. ‘Innocent’ tends to purchase their farms from ethical and environmentally friendly farms. Once more this is another way to strengthen their brand name ‘innocent’ to their consumers to portray their organisation as a green and a social responsible company. * Sustainable packaging. ‘Innocent’ uses 100 per cent recycled material as package for their products. This compliments their ‘green’ image and satisfies their eco-friendly and health-conscious consumers. * They are a resource efficient business meaning that they aim to produce as little carbon dioxide emissions as possible while manufacturing the products, growing the ingredients, transportation and packaging. This approach coincides with the interest of their consumers who are environmentally friendly. * Sharing their profits with charities. 10 per cent of the company’s profit at the end of the year is donated to charity which fund the rural developments projects in the countries in which their fruits come from. This highlight’s the caring nature of ‘innocent’ toward the environment as well as to their consumers. From the above points we can therefore establish that ‘innocent’ is a market-driven organisation. Their target markets are eco-friendly, health conscious consumers who value organic, natural and environmentally friendly products. Evidently, from their strategies it is indicated that ‘innocent’ puts the interests of their consumers at the heart of their strategies by taking into account the environmental factor of global warming. It must also be noted that back in 1998, the fate of ‘innocent’ was decided by people through a ballot by putting their empty bottle of ‘innocent’ drinks in a ‘YES’ or ‘NO’ bin depending on whether they should pursue the business. The outcome resulted in the majority of bottle being placed in the ‘YES’ bin. This demonstrates that ‘innocent’ has always valued the opinions of their consumers and act upon their wants which are the traits of a market organisation. The smoothie market